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Our Story

Endless Knot Boutique is an online women's clothing boutique founded from a passion, well really more like an obsession, for fashion. Our objective is to provide young women with unique, reasonably priced clothing that reflects the latest styles and trends, giving women the confidence they need to channel their inner fashionista!
Recognizing the abundance of clothing options available today, Endless Knot Boutique strives to be a one-stop-shop with a priority on quality clothing. We are here to help women envision the endless amounts of options they have when it comes to their distinct style. Whether you're meeting up with your girlfriends for a casual evening or headed out for a night on the town, the same outfit can be styled to achieve both looks in a sexy and confident way. 
Our founder Holly Johnston originally from Atlanta, GA and is a graduate from the University of Alabama (roll tide!) with a degree in Fashion Retail. She also has many years of work experience in the retail world, prior to starting Endless Knot Boutique based out of Atlanta, GA. Holly has a keen eye for fashion and a sense for trends, giving you the ability to always be in style and confident with your look. 
Here at Endless Knot Boutique, we are passionate about giving back to the community and helping those in need! Our founder's nephew Braylon, was born with Schizencephaly, a rare brain disorder that affects both sides of the brain. One of our goals at Endless Knot Boutique is to raise awareness and funds around Schizencephaly. In fact, our brand color purple was chosen from the awareness color of the condition.To learn more about Schizencephaly and how you can help, feel free to visit Braylon has shown tremendous strength and progress to get where he is today, motivating Holly to follow her dream and start Endless Knot Boutique!
We hope you love every minute of shopping with us and the clothes you pick out!